From October 16 to 19 2024, Algiers will be hosting CANEX WKND 2024, a flagship event for Africa’s creative industries. Organised by Afreximbank, it brings together creators, designers, musicians, film-makers and political decision-makers to discuss the economic potential of the continent’s creative sectors. The opening ceremony at the Opéra d’Alger and the exhibitions at the Palais des Expositions de la Safex mark the launch of four days of celebration of African creativity.
The opening of the CANEX WKND 2024 at the Algiers Opera highlighted the role of the creative industries as economic drivers for Africa. Afreximbank Chairman Benedict Oramah announced a $2 billion investment to support sectors such as fashion, film and music over the next three years.
We expect to invest up to US$2 billion in the sector over the next three years, targeting all aspects of the industry, from film to music, food and fashion, sport, literature and visual arts.
Benedict Oramah, President of Afreximbank – Nigeria
The Palais des Expositions at Safex saw a strong turnout of African designers. Algerian potter Yasmine La idani hopes the event will open up new markets for her, while South African Innocentia Motahou, promoter of Itu Golf, sees great opportunities in sports tourism.
In fact, I think this event can foster opportunities to export my work to South Africa and Africa in general.
Yasmine Laidani, Pottery artist – Algeria
This platform makes it easier for me to access the market on the continent. There are a lot of opportunities in golf tourism, there are a lot of tourist trips, so come from the Safari and also golf.
Innocentia Motahu, Promoter of Itu Golf – South Africa
For its part, the Anissa Aida brand, founded by Franco-Tunisian stylist Anissa Meddeb, presented creations combining Tunisian and Japanese culture. This ready-to-wear clothing brand contributes to the promotion of African cultural values.
I’m wearing Anissa Aida today, whether it’s shirts or trousers, there’s something for everyone – it’s ready-to-wear clothing. It’s responsible clothing.
Radhi Meddeb, Anissa Aida brand representative – Tunisia
It should be noted that the CANEX WKND 2024 reaffirms the commitment of creative and institutional players to making cultural industries pillars of African economic development.