ER Group (https://ERGroup.mu/), a leading Mauritian diversified group, has unveiled a new three-year strategic plan through 2029, centred on accelerating its expansion across East Africa and the Indian Ocean while strengthening its leadership at home. The plan was presented in Moka, Mauritius, before more than 450 senior managers and executives of the Group.
ER Group’s new three-year plan builds directly from its ten-year strategic plan, unveiled earlier this year. The previous three-year plan delivered a number of significant milestones, including the creation of ER Group through the merger of Mauritian business flagships ENL and Rogers, the opening of the 130,000 sqm Moka Sports Centre and the sought-after Telfair business neighbourhood, now serving the local community, the distribution of XPeng electric vehicles by Axess, and the opening of La Réserve Golf Links, ranked among the world’s top 30 golf courses within three years of opening.
The Group also launched its Sustainable Finance Framework, established a MUR 1 billion (approximately USD 22 million) Africa expansion vehicle to support its regional ambitions, consolidated Beachcomber Group as a subsidiary, and, alongside a joint venture partner, was granted an in-principle approval by the Bank of Mauritius to establish a bank.
“We are closing this financial year as one of the country’s most profitable, skilled, and impactful groups. This gives us a strong foundation as we begin our new three-year plan,” said Gilbert Espitalier-Noël, Group Chief Executive Officer of ER Group, at the presentation.
The Group’s ambition
The plan is set around four priorities for the next three years: strengthened profitability, driven by the leadership across each business segment; a strong stewardship as a national player committed to sustainable and inclusive development; disciplined regional growth, in the Indian Ocean and East Africa in particular; and increased shareholder value creation.
“This plan reflects a choice we made many years ago and continue to make: to invest for the long term, with the country and our people at the heart of our strategy,” said Gilbert Espitalier-Noël. “This plan was built with our teams. What we make of it is theirs to write.”
Regional expansion rooted in Mauritius
The regional expansion is central to the plan, with its weight in the Group’s future set to accelerate in the years ahead.
Already present in 17 territories through subsidiaries such as Beachcomber, Ecoasis, ER Aviation, Rogers Capital and Velogic, as well as stakes in groups such as Eclosia and Swan, ER Group intends to establish itself as a recognised regional player through disciplined expansion.
This next phase concentrates on the sectors where the Group has proven expertise: Logistics, Technology&Energy, Hospitality and Travel, and Finance. Geographically, priority is given to East Africa and the Indian Ocean. The Group has already established a presence in Nairobi, a foothold for accelerating its development on the African continent, with the ambition of growing the share of revenue generated outside Mauritius to 28% by 2029.
Mauritius remains the heart of the organisation, which continues to invest significantly on the island, both economically and in sustainability.
“This expansion is designed as an extension of the Group’s strengths and of its conviction in Mauritius’ potential, not as a step back from the country. Our regional expansion builds on our Mauritian foundations.” Gilbert Espitalier-Noël said.
People and social impact at the heart of the plan
Beyond the numbers, this plan places the Group’s team members and its contribution to Mauritian society at the centre of its strategy.
“Our people are not only our greatest asset but our responsibility” said Gilbert Espitalier-Noël.
The plan includes measurable sustainability commitments, carried by teams across the Group and supported notably by the ER Foundation and the Sustainable Finance Framework, including increasing:
- the proportion of women in leadership to 40% by 2031
- the share of electric passenger vehicles in Axess sales to 10% by 2031
- the share of green-certified rental buildings to 50% by 2031
By strengthening its leadership, investing in its talent and expanding its regional footprint from Mauritius, ER Group intends to contribute directly to the country’s economic appeal, the creation of skilled jobs and the international profile of Mauritian expertise.
Box – Strategic direction by business segment through 2029
|
Segment |
ER Group’s direction through 2029 |
|---|---|
|
Agribusiness (ER Agri, Agrïa&Case Noyale) |
Maintain its position among the country’s top three sugar cane producers and grow tea cultivation to 150 hectares within ER Agri, while continuing the agri-tourism diversification of Agrïa&Case Noyale. |
|
Hospitality&Travel |
Strengthen ER Aviation’s regional leadership in 4 new countries, complete the renovation of the entire Beachcomber hotel portfolio and open a new hotel outside Mauritius, while continuing the renovation and repositioning of the ER Hospitality portfolio (Veranda, Heritage Resorts, Bel Ombre). |
|
Real Estate (ER Property, Ascencia, Oficea) |
Deliver major urban and commercial projects across the segment’s entities, including Mall de Flacq and Bel Air Mall (Ascencia) and The Grid (Oficea), alongside continued development of Moka City and Savannah (ER Property), while reducing the segment’s debt. |
|
Logistics (Velogic) |
Increase the share of business generated in the region from 40% to 60%, while consolidating its leadership in the Mauritian market. |
|
Commerce&Manufacturing |
Maintain Axess’s leadership in the local automotive market, while continuing to integrate the segment’s other brands, including Nabridas, JMD, Grewals, Ensport (Decathlon Mauritius) and the Group’s restaurant brands (Domino’s, Ocean Basket), and accelerating process digitalisation. |
|
Finance (Rogers Capital) |
Extend Rogers Capital’s presence into new financial centres while strengthening its credit and leasing activities in the local market. |
|
Technology&Energy |
Position Suntricity as the leading solar distributor in Mauritius, expand Ecoasis to Zanzibar, the Seychelles and Madagascar, and accelerate growth of the segment’s technology businesses (Rogers Capital Technology, FRCI, Superdist). |
Distributed by APO Group on behalf of ER Group.
For more information, please contact:
Melisa Virassamy
Communication Officer
communication@ergroup.mu
+230 490 4526
About ER Group:
A major player in the Mauritian economy and listed on the Stock Exchange, ER Group was born from the strategic merger of the ENL and Rogers groups. With more than 200 years of history for ENL and 125 years for Rogers, these two pillars of the Mauritian economy have shaped the country’s economic and social development over the long term. In 2025, they came together under a new identity – ER Group – which honours their shared heritage while setting out future ambitions, now carried with one voice.
Today, ER brings together nearly 13,000 employees and operates across 17 territories around the world. Drawing on a strong portfolio of recognised brands that lead in their fields, ER Group operates across 7 strategic segments: Agribusiness, Real Estate, Hospitality&Travel, Logistics, Finance, Commerce&Manufacturing, and Technology&Energy.
Guided by its purpose “Ignite today for a better tomorrow”, the Group is driven by its ambition to act responsibly, combining strengths, widening its horizons and playing an active part in shaping the future of a sustainable Mauritius.
