Between economic dynamism, demographic growth, and tourist appeal, Agadir is consolidating its place among Morocco’s most strategic cities. A major fishing port, a leading agricultural basin, and a popular tourist destination, the capital of the Souss-Massa region possesses a multitude of assets that support its development and strengthen its role in the national economy.
Agadir confirms its status as one of Morocco’s main economic drivers. Located on the Atlantic coast, in the southwest of the Kingdom, the capital of the Souss-Massa region is nearly 500 kilometers from Casablanca and benefits from a mild climate that favors both economic activities and tourist development. The city is experiencing sustained demographic growth: 504,768 inhabitants in 2024, compared to 421,844 in 2014.
“It is an honor for us to launch this event in Agadir, a city recognized for its major role in the development of agriculture and agro-industry in Morocco.”
Ahmed El Bouari, Minister of Agriculture and Fisheries – Morocco
Agriculture remains the primary pillar of the regional economy. The sector generates 17.3% of the Souss-Massa region’s gross domestic product (GDP) and accounts for 9% of the national agricultural GDP. To strengthen this vocation, public authorities have developed the Souss-Massa Agropole, a 75-hectare industrial park dedicated to agri-food processing, intended to enhance local production and attract investment.
“The Green Generation agricultural strategy, which succeeded the Green Morocco Plan, aims to make agriculture a lever for economic and social development. It focuses on improving farmers’ incomes, creating jobs, and modernizing the sector to strengthen its contribution to the country’s growth.”
Ahmed El Bouari, Minister of Agriculture and Fisheries – Morocco
Thanks to its geographical position, Agadir also plays a major role in the fisheries sector. Its port is one of the most important in the country. In 2024, it recorded 38,125 tonnes of deep-sea fishing catches, contributing to the supply of the national market and exports.
“The fishing industry, thanks to the available resources and the potential of the sector’s actors, possesses the necessary qualifications to create numerous employment opportunities and contribute to economic development as well as the improvement of populations’ living conditions.”
Zakia Driouich, Secretary of State for Maritime Fisheries – Morocco
The city is a major tourist destination thanks to its fine sand beach of nearly 10 km and emblematic sites such as the Kasbah of Agadir Oufella (1540), the Agadir Marina, and the Souss-Massa National Park. In 2024, Agadir Al Massira airport welcomed more than 3 million passengers, illustrating the growth of tourism.
