Culture 24 – King Smade, Founder of Afronation – Nigeria : « The creative industry is so powerful. It gives hope and creates opportunities. People are making a living from the creative industry, and we need more support. »
In this edition of Culture 24, we meet Dr. King, a leading figure in the global promotion of African culture and creativity. From his beginnings in Nigeria to his journey in the United Kingdom, he shares how his passion for African music and heritage helped shape his role in the international creative industry, including the rise of Afro Nation. He also discusses the challenges of building a cultural movement, the importance of investing in Africa’s creative economy, and why staying true to one’s cultural identity remains essential to achieving global success.
