The African Broadcasting Union (AUB) is holding its 16th General Assembly in Abidjan, Côte d’Ivoire, on 19 and 20 June 2025. Centred on the theme of ‘Developing the media: strategies for financial and technological resilience and innovative content’, the Assembly is considered crucial by its Director General, Grégoire Ndjaka. Beyond infrastructure, the Union has other ambitions, with a major project in the pipeline. He points out that the African media face a number of challenges, including funding and the integration of artificial intelligence, which represents both an opportunity and an obstacle.
The African Broadcasting Union (AUB) is preparing for a major event. Its 16th General Assembly will be held in Abidjan, Côte d’Ivoire, from 19 to 20 June 2025. Under the theme « Developing the media: strategies for financial and technological resilience and innovative content », this meeting promises to be a turning point for the future of broadcasting on the continent. For Grégoire Ndjaka, Director General of AUB, this meeting is of particular importance.
We are expecting this General Assembly to give its opinion on a number of subjects of common interest. As you know, we have our training centre and our head office at Diamniadio, which is currently under construction. After the construction work, which will certainly be completed this year, we will have to agree on the equipment, but we also have a pan-African radio and television project, and we will have to take strong decisions on this occasion.
Grégoire Ndjaka , Director General of AUB
The challenges facing African media are many and varied, » says Grégoire Ndjaka. The main obstacle is the financing of the audiovisual sector. In addition, artificial intelligence (AI) and the technological revolution in general represent both opportunities and challenges for the sector.
It has to be said that the challenges are many and varied. The first challenge is that of financing the audiovisual sector in Africa. Many radio stations and television channels are created but die a premature death after a year or two. We need to find other ways, especially as the advertising market in Africa is small. But there is also the introduction of artificial intelligence, which is becoming increasingly important in Africa. We’re going to have to look at how we can control this phenomenon.
Grégoire Ndjaka , Director General of AUB
Beyond the debates, the African Broadcasting Union General Assembly aims to define a clear roadmap for the African media. This will involve equipping professionals with tools and strategies to strengthen their resilience in the face of economic and technological change. The emphasis will be on innovation in content, the promotion of quality African productions, and the role of the media in major continental and global causes.
