On the occasion of the 2025 Africa Cup of Nations in Morocco, African football is not played only on the pitch. Behind the scenes as well, technology is taking center stage in the competition. As an official partner of AFCON, mobile phone giant TECNO is asserting a clear strategy: combining sport, innovation, and the development of African talent.
Present throughout AFCON Morocco 2025, TECNO is not just another sponsor. At the Prince Moulay Abdellah Sports Complex, the brand has set up an ambitious technological showcase designed to connect African football with digital creation, artificial intelligence, and emerging technologies. This initiative goes far beyond media exposure: it reflects a vision in which sport and innovation converge to transform the football ecosystem across the continent.
“You know we like football so much so combining the mobile phone business and also attracted all of us to show absence to the football is a very great thing. shows the direction of techno. One thing techno is only for mobile phone but today we realize that they go beyond mobile phone are trying to bring the talent in a young African guys into the football making these two is a very great achievement.”
HENRY JEFFY, TECNO Partner – Ghana
Engaged on African soil for several years, TECNO has recently strengthened its partnership with the Confederation of African Football. The stated objective is clear: to support the development of African football, particularly by investing in the training of young talents.
“Techno is doing well their contribution towards the economy everything so when you compare techno to other brand in Africa you could see that techno is ahead of all the product and we are looking forward to see more of this.”
MICHAEL FREMBOY, TECNO Partner – Ghana
As part of this momentum, the brand aims to renovate 100 football pitches across Africa in the coming years and to implement a program dedicated to young players aged 12 to 15. Beyond modernizing infrastructure, this program will provide comprehensive support, including the funding of training sessions and enhanced monitoring of high-potential youth, in order to reveal the future stars of the game.
“Technological innovations are making a real difference for players and coaches today. African football is brimming with natural talent. With the contribution of technology, particularly that of TECNO, the level of African football can only improve and shine even brighter on the international stage.”
AHMAD HASSAN, Former Footballer – Egypt
Going far beyond mobile telephony, TECNO has now established itself as a committed stakeholder in African sport. As early as 2017, the company sent young players to train in Manchester, marking its involvement in talent development. In an increasingly competitive African football landscape, technology has become a key lever for performance, training, and structural development. The commitment of companies such as TECNO is thus helping to shape a new future for the “beautiful game” on the continent.
