On this third day in Rabat, the Africa Investment Forum focused on a key issue: the mobilization of African domestic resources, essential to accelerating the continent’s economic transformation. One session also addressed the financing of the creative and media industries, still underfunded despite their potential.
While the continent holds trillions of dollars through its pension funds, sovereign funds and guarantee mechanisms, AIF 2025 reminds us that this local capital remains under-utilized in Africa’s economic transformation.
One session nevertheless highlighted a sector that is still underfunded but rapidly expanding: the media and creative industries, whose economic importance continues to grow. The session raised a central question: how can Africa structure sustainable financing for its media sector, and what steps are needed to establish an African Media Investment Fund?
This year, there has been a particular emphasis on the issue of domestic resources: pension funds, sovereign funds, guarantee funds… all these African resources that could allow us to move toward an investment rate close to 25% of GDP, the level needed to achieve at least 7% growth in the coming years.
Paulo Gomes, CEO Orango Investment
Speakers emphasized a crucial point: the capital exists in Africa, but it is not sufficiently directed toward cultural and creative industries, despite their essential role in the continent’s economy and global influence.
With more than 15.2 billion dollars in investment intentions announced this year, AIF 2025 now aims to extend this momentum to the media sector, in order to support African talent, voices and companies shaping the continent’s cultural landscape.
In Rabat, this third day confirms an edition firmly focused on action: mobilizing African resources to build strong, innovative and sustainable creative industries.
