Decryptage – Hassan El Kamah, CAF Commercial Director : « Without the resources and the right support from partners like Techno, we will not be able to develop football. »
His presence at the TECNO Glory Night – Power Your Moment reflects the CAF’s strategy to position African football at the crossroads of entertainment, sport, and technological innovation. For the CAF Commercial Director, this platform illustrates how partnerships with global brands can extend football’s influence beyond the pitch. The event showcases a commercial vision where culture, music, and digital innovation reinforce the value of African competitions. It also signals a forward-looking approach to audience engagement, brand equity, and sustainable growth for African football.
