The Coca-Cola Company (www.Coca-ColaCompany.com) invites fans in South Africa to see the most coveted Trophy in the world ahead of FIFA World Cup 26™. The FIFA World Cup™ Trophy Tour by Coca-Cola will arrive in Johannesburg for two days on 30 and 31 January and Cape Town on 1 February, giving South African fans the chance to experience football’s most desired prize, the FIFA World Cup™ Original Trophy.
The FIFA World Cup™ Trophy Tour by Coca-Cola returns to South Africa for the first time since it’s last visit to the country in 2018, marking the second stop on the continent after Egypt.
“We’re excited to bring fans closer to the heart of the action with the FIFA World Cup™ Trophy Tour by Coca-Cola. This year’s tour offers fans an incredible opportunity to experience the thrill and connection of football up close,” said Mickael Vinet, vice president, global assets, influencers and partnerships, The Coca-Cola Company. “We are inviting fans to celebrate of the full spectrum of emotions one experiences when watching a football match, starting with building excitement and anticipation by bringing the original FIFA World Cup Trophy to South Africa.”
FIFA World Cup 26™ is set to be the biggest yet—spanning three host nations, Canada, Mexico and the United States, with more teams, more matches, and more celebrations than ever before. During its global journey, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans a once-in-a-lifetime chance to see the original FIFA World Cup Trophy for themselves.
“The FIFA World Cup Trophy is recognized around the world as the greatest symbol in sport, and Coca-Cola is one of the world’s most recognized brands,” said Romy Gai, FIFA’s Chief Business Officer. “For two decades, our partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola. Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special—not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola, but we are also preparing for the biggest FIFA World Cup in history, with three host nations: Canada, Mexico and the United States.”
FIFA World Cup Trophy Tour by Coca-Cola is also a platform to promote positive impact in local communities. For the FIFA World Cup Trophy Tour, The Coca-Cola Company will work with local teams and bottling partners to support its sustainability initiatives, including packaging collection and recycling efforts.
As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 26. The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.
For more information on the global trophy tour visit http://apo-opa.co/4allYIJ and updates on the South Africa leg, visit https://apo-opa.co/3XZuVjz.
Distributed by APO Group on behalf of Coca-Cola.
Notes to the editor:
- The original FIFA World Cup Trophy is awarded to the winners of the FIFA World Cup but remains in FIFA’s possession. It is made of solid gold, weighs 6.175 kg, and was designed in 1974, depicting two human figures holding the globe aloft.
- Only a select group—former FIFA World Cup winners, Heads of State and the FIFA President—are allowed to touch the original FIFA World Cup Trophy.
- The winning team is initially presented with the original FIFA World Cup Trophy before being permanently awarded the FIFA World Cup Winner’s Trophy, made of gold-plated metal.
- The FIFA World Cup Trophy Tour by Coca-Cola offers fans an extraordinary moment to connect with football history and share in the passion of the sport.
- As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 2026. The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup since 1978.
For Media Enquiries:
Coca‑Cola South Africa:
Amava Kamana
a.kamana@coca-cola.com
About The Coca‑Cola Company:
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.Coca-ColaCompany.com and follow us on Instagram (https://apo-opa.co/3YCqyLo), Facebook (https://apo-opa.co/490GsnL) and LinkedIn (https://apo-opa.co/4qbMh8K).
