The Moroccan caftan is a garment that embodies both tradition and modernity. The Moroccan caftan, a true symbol of elegance, continues to seduce well beyond the borders of the Kingdom. Thanks to the expertise of Moroccan designers, this emblematic piece is now making a name for itself on international catwalks. This recognition was confirmed at the latest London Fashion Week, where Morocco was in the limelight.
Today, the Moroccan caftan is a benchmark of international fashion. A symbol of elegance and refinement, this traditional garment worn in Morocco for centuries has evolved under the impetus of Moroccan designers, who have modernised it while preserving its identity. Thanks to their creativity, the caftan is now a coveted item on the world’s catwalks.
The caftan has gone global thanks to the efforts of Moroccans. The caftan is a purely Moroccan tradition. The caftan is the most important traditional women’s costume in Morocco, because this dress distinguishes Moroccan women on all occasions, because it gives them ‘ambition and status’ and enhances their beauty in an elegant way.
HIND TAKNAOUTI, Designer
The rise of the caftan beyond Morocco’s borders was confirmed at London Fashion Week, held from 20 to 24 February 2025. Morocco was in the spotlight, highlighting this exceptional garment. Today, the Moroccan caftan is no longer confined to traditional ceremonies. It is a symbol of prestige, worn by celebrities and influential figures in continental and international fashion.
The caftan never dies. It’s worn at festivals here in Fez. A woman can’t wear anything other than the caftan because it dirties our civilisation and our culture. If you notice when someone wears the caftan, they dazzle everyone.
FATIMA OUTALEB, Customer
With its growing influence, the Moroccan caftan is establishing itself more than ever as a national clothing emblem that has conquered the world, driven by the passion and talent of designers in the Cherifian kingdom.
