A key player on the Moroccan and international strategic scene, Brahim Fassi-Fihri has embodied, for nearly two decades, an ambition: to rethink global dynamics through the lens of collective intelligence. From the creation of the Amadeus Institute to the growing influence of the MEDays Forum, his career has been driven by a constant desire to build bridges between continents, asserting Morocco’s role as a balancing power at the heart of major contemporary challenges.
Founder and President of the Amadeus Institute, Brahim Fassi-Fihri is a recognized figure in Moroccan and international strategic thinking. Through his various initiatives, he has contributed for nearly two decades to creating spaces for dialogue and analysis around major African, geopolitical and economic issues. His work reflects a vision of Morocco as a balancing power, a key player in African and Atlantic dynamics, and of a world in which the Global South plays a central role in global governance.
“In these uncertain times, the MEDays Forum stands as a guide, a vehicle for ideas and a bridge between the Global South and the Global North, reminding us that it is together that we will overcome crises by combining our strengths and our collective intelligence.”
Brahim Fassi-Fihri, Founder of the Amadeus think tank – Morocco
At the helm of the Amadeus Institute, an independent think tank founded in 2008, Brahim Fassi-Fihri has developed recognized expertise in strategic analysis, consulting, economic intelligence, influence communication, training and the organization of major events. Through the Amadeus Institute, MEDays and the Global Growth Conference, created in 2013 and relaunched in 2025, he promotes structured thinking on sovereignty, resilience, regional integration and shared growth, while working to advance South-South cooperation and the emergence of an integrated, sovereign and ambitious Africa.
“Through this royal vision, the Atlantic vision, and beyond that, active, united and mutually beneficial South-South cooperation, it is up to us to find the tools that can enable Africa to structure its growth, strengthen its sovereignty and build greater resilience and integration.”
Brahim Fassi-Fihri, Founder of the Amadeus think tank – Morocco
Established in Tangier in 2008, the MEDays Forum is one of the major initiatives led by Brahim Fassi-Fihri. Bringing together nearly 150 high-level decision-makers, experts and international figures every year, MEDays provides a major platform for dialogue between the Global North and Global South and contributes to strengthening Africa’s role in global strategic discussions.
“MEDays has become this essential bridge between the Global South and the Global North, a place where we exchange, understand one another and, above all, build together.”
Brahim Fassi-Fihri, Founder of the Amadeus think tank – Morocco
A graduate in political science from the University of Montreal and Sciences Po Paris, Brahim Fassi-Fihri contributes to Morocco’s international profile and to consolidating its role as a bridge between Africa, Europe, the Arab world, the Caribbean and the major global powers. The Kingdom is now positioning itself as a political and economic hub of the Global South in Africa. According to the African Development Bank, Morocco is the continent’s leading industrial power, supported by the logistical strength of Tanger Med, Africa’s leading port, as well as by companies operating across the continent. With this economic, financial and diplomatic foundation, Morocco positions itself as a development model and a major advocate for African interests in the face of major geopolitical blocs.
