The Interview – Olivier Laouchez, Founder of Trace TV media group – France : « In addition to being a vehicle of identity, African culture can become a driver of economic growth. This is why it is important to multiply spaces for its expression »

This edition of « The Interview » features Olivier Laouchez, founder of the French media group Trace TV. Drawing on his experience in promoting urban and African culture on a global scale, he discusses the strategic role culture can play in economic development. For him, beyond its identity function, culture is a true driver of growth and innovation. It can create jobs, generate revenue, and help reposition African countries within global value chains.