Attijariwafa Bank is reinforcing its pan-African ambitions through a strategy focused on expansion and consolidation across the continent. Present in several key markets, the bank is prioritizing the harmonization of its services and strengthening its investments to support local economies. This momentum comes within a changing economic environment, marked by major financial and strategic challenges for Africa.
The Attijariwafa Bank Group is rolling out an investment strategy in Africa based on regional integration, customer proximity, and the optimization of synergies. Operating in 26 countries, the group serves more than 12 million clients and has a network of nearly 5,900 branches. Its ambition is to standardize practices while leveraging local strengths.
“We still have a lot to accomplish across the 15 countries where we operate. Our vision is to deliver the best of Attijariwafa Bank across all our markets. Often, we have grown through acquisitions, and we have assets with strengths built over their previous histories.”
Ismail Douiri, Deputy CEO of Attijariwafa Bank Group – Morocco
At the core of this strategy is a focus on delivering a consistent customer experience and modernized banking services. In Sub-Saharan Africa, the bank is strengthening its digital offerings and support for SMEs, while consolidating its position in key markets such as Senegal, Côte d’Ivoire, and Egypt. The group’s net banking income exceeds 30 billion dirhams, confirming its financial strength.
“Our first priority is to ensure that whether in Benin, Egypt, Congo, or Senegal, customers experience the same level of service as those in Morocco.”
Ismail Douiri, Deputy CEO of Attijariwafa Bank Group – Morocco
The expansion strategy also relies on a rigorous selection of opportunities. Attijariwafa Bank focuses on markets where it can generate sustainable impact through its expertise, particularly in infrastructure financing and financial inclusion. With more than 20,000 employees, the group is enhancing skills transfer across its African subsidiaries to support growth.
“We evaluate opportunities based on both market potential and our strengths and capabilities. Can we make a difference in a new market? Can we transfer valuable expertise to that country? These are the key questions guiding our strategic priorities.”
Ismail Douiri, Deputy CEO of Attijariwafa Bank Group – Morocco
On the international stage, the group stands out as a leading pan-African banking player, with a presence also in Europe and the Middle East. Listed on the Casablanca Stock Exchange, it holds the largest market capitalization, exceeding 150 billion dirhams as of March 2026. Attijariwafa Bank reported consolidated equity of 80.5 billion dirhams at the end of 2025 and a group share net income of 10.6 billion dirhams, up 16.2% compared to 2024.
