The automotive sector is now established as Morocco’s main export driver. In 2024, it confirms its position as an industrial leader with a strong contribution to the national economy. Driven by major international groups, the industry continues to gain momentum. The Kingdom is thus strengthening its status as an essential automotive platform in Africa.
The automotive sector has established itself as Morocco’s leading export driver. In 2024, it generated approximately 157.6 billion dirhams, around 15 billion euros, marking a 6.3% increase. It accounts for nearly 15% of national exports, ahead of phosphates and agriculture. This performance confirms the rise of an industry that has become a strategic pillar of the Moroccan economy, supported by an increasingly integrated value chain.
This high-performing ecosystem is above all the result of a royal vision that has driven the creation of leading industrial zones and logistics platforms. It combines massive investment in human capital, engineers trained to international standards and capable of operating some of the most demanding production lines.
ADIL ZAIDI, President of the Moroccan Automotive Federation
This dynamic is based on an industrial ecosystem structured around wiring harnesses, seats, engine components, and vehicle assembly. More than 260 equipment manufacturers participate in this value chain, making the country a true industrial platform oriented toward Europe. Production costs, estimated at around 106 dollars per vehicle, remain among the most competitive in the world, strengthening the Kingdom’s attractiveness to groups such as Renault and Stellantis, whose Kenitra plant alone exceeds 500,000 vehicles per year.
By producing for the world’s leading manufacturers, Morocco has reached levels of excellence recognized globally. This level of performance requires constant rigour and a shift toward higher technological value. This involves state-of-the-art laboratories, equipment aligned with the standards of the industry of the future, and above all, highly qualified human resources.
ABDELHAKIM REDA, Director General of the Automotive Industry Center
This rise is based on a long-term industrial strategy supported by massive investments in infrastructure, free zones, and the training of engineers to international standards. However, the sector remains exposed to global cycles, as shown by a 7.8% decline in exports in early 2025. To consolidate its gains, Morocco is now accelerating the electrification of its automotive industry, with the arrival of new investors and a target of 75% local integration by 2030, opening a new phase of technological and industrial upscaling.
